Introduction to Design Thinking

A brief on Design Thinking

Design Thinking: What is Design Thinking? How is it different than what I am doing now? Is it alternative to Agile? What are the available tools and techniques?If you are facing these queries, this article is for youūüėä Please carry on reading‚Ķ

Be rest assured, Design Thinking is no different than what you have been doing till date, as a Business Analyst.

Design Thinking is an approach to refine the thought process and to apply a more structured approach to define and solve an END USERs problem.It is an end user centric approach, an approach to empathize and enrich the user experience. Where the proposed solution to resolve a problem is at the equilibrium statei.e.the Cost to implement is optimal, User Preference is guaranteed to the utmost state and Technology adopted to solve is reliable and scalable.

Imagine an oversized truck stuck under a bridge. How would you attempt freeing it? Multiple solutions are available; Some of the approaches can be: To dismantle the parts and reassemble, To demolish and rebuild the bridge, To push-and-pull truck in different directions etc. The approaches to resolve the issue is only limited to one’s imagination. If you keenly observe in the above approaches, either one or the several factors (Cost, User Experience/Preference, Technology) are not in coherence. One of the best solution to this problem can be just to deflate the truck tyres and free, in this case you will notice that the factors are in equilibrium (Cost impact is less, User is at ease, Technique/Technology is amicable). This is Design Thinking!

Series of steps are prescribed in the Design Thinking approach viz:

  1. Empathize:understand the challenge faced by a user.
  2. Define:Articulate and define the right problem statement.
  3. Ideate: Define potential solution to resolve the problem.
  4. Prototype: Design and represent the identified solution using prototype.
  5. Test:Test and validate the approaches.

There are various tools and techniques that can be adopted at various stages to name a few: Focused Group Interviewing, Double Diamond, Crazy Eight, 5WH Questionnaire, Exploration Map, Customer Journey Mapping etc.

Finally, all you must know is! The Design Thinking is an approach to build a correct / right product and Agile Methodology helps in building a product in a right way.

Hope you enjoyed reading this.

– Author: Bharath Nanda Kumar, Senior Consultant.

Petrol and Diesel price in India

The change in the price of Petrol and Diesel can be understood from the graph below, the graph captures the data from the year 1989 to 2012.

The percentage change in the Petrol and Diesel price can be understood through the chart shown below:

Year on year the change in the fuel price is found to be:

Yr Petrol Diesel
1999 – 95

11.27%

11.34%

1995 – 2000

7.24%

14.79%

2000 – 2005

9.72%

13.57%

2005 – 2010

3.40%

4.61%

2010 – 2012

17.84%

7.51%

Average

9.89%

10.36%

 

The future projection of the Petrol and Diesel price is as below:

Year Petrol Rate Diesel Rate

2012

73.18

40.91

2013

80.42

45.15

2014

88.37

49.83

2015

97.12

54.99

2016

106.72

60.69

2017

117.28

66.98

2018

128.88

73.92

2019

141.63

81.58

2020

155.64

90.03

2021

171.04

99.36

2022

187.96

109.66

 

Despite such frequent hikes in the price of fuel, consumers are still opting to buy cars. An attempt is made, to assist such individual in making a decision to buy Petrol / Diesel engine cars. Assuming, the particulars mentioned below for an individual to buy a car, following calculation will allow him to decide whether to opt for a Petrol or Diesel engine car.

Particulars  Petrol  Diesel
 Average Mileage ( Km )          15.00              16.00
 Maintenance cost (per month)       600.00            650.00
 Diff in cost ( Rs )                 Р   100,000.00
 Growth rate of cost of fuel

9.89%

10.36%

 Usage per year    5,000.00        5,000.00
 n          10.00                 9.00
 cost of fuel          73.18              40.91
 Growth rate for cost of maintenance

10%

10%

 Lts of fuel consumed per year       333.33            312.50

 

If an individual opts to buy a Diesel car, which gives an average mileage of 16 km / lt (city and highway mileage together) and with the above said particulars, he / she should use the car for atleast 6 ‚Äď 7 years to obtain leverage over the Petrol engine car. If the car runs more than 5,000km per year the time line of 6 ‚Äď 7 years will be further reduced.

Disclaimer: The above suggestion, should not be taken as the final decision to buy car. The buyers should explore his / her own requirements and then decide accordingly. The author of this post, doesn’t hold any responsibility for anything. This is purely for an educational purpose.¬†